02

BULLET

Recommendations that increase sales
Benchmark your business’s marketing
Better understand your customer
Get quick actionable wins
Identify strengths and weakness

As a business owner it is probably safe to say that you are wearing many different hats and may not be an expert in each.

The marketing world can be pretty overwhelming as there are a plethora of tips, tools and silver bullet marketing tricks online, it can make you feel lost with all the choices.

The most successful pieces of marketing are simple, clear, and consistent (this is what your audience need). But with all the “best-practice advice” and “marketing rules” being thrown at you online it makes it very hard to create a customer communication that is clear and simple. This is where we come in.

We can help extract all your thoughts, goals and ambitions and help you find the most efficient route to achieve these.

Having a marketing coach in your corner means you have a safe place to unpack any of your questions, to bat away the noise, and be a guide to finding the right solutions for your unique situation and keep driving forward.

Our sessions are very flexible and fit around your needs. They can be for as long, or as frequent as you need.

B
Buyer Persona
U
USP
L
Listen
L
Learn
E
Execute
T
Test

Buyer Persona

Putting your customer at the heart of every decision is essential in creating a brand that your customers will love. Having deep knowledge of who they are will enable you to understand, and empathise with their situation. This is critical in creating effective communication strategies, and content that directly appeal to those that will buy from you.

Unique Selling Proposition

We don’t have long to communicate to a potential customer, it is therefore critical to present a product/service that is highly specific in what it offers, to whom, how it will improve their life, and how it is different to the rest of the marketplace.

Listen

Without the customer there is no business. Being in tune with your customers and the changing world they live in enables you to be aware of their evolving needs and pain points. Having systems in place to listen to your customers will help create a sustainable business.

Learn

Learning from the mistakes and successes of the marketplace, and the behaviours of your customers accelerates your business’s growth by virtue of knowledge. An internal structure to facilitate these market learnings will bolster your business’s longevity.

Execute

The execution of a marketing campaign or strategy is as important as the strategy itself. Do you have the right procedures in place to execute and monitor the activity? Having a system that ensures consistent execution will aid the success of your strategies.

Test

Circling back to the importance of learning, it is critical for your marketing to be measurable to develop an understanding of the effectiveness of your communication and most importantly, the ability to optimize for the future.

Each business is different which is why we tailor our packages to your business.